BUSINESS IN THE COMMUNITY

FOREWORD

Message from
HRH The Prince of Wales

THE PRINCE’S SEEING IS BELIEVING

Programme
overview

2011 VISITS

Leading
by example

EMPLOYMENT

Developing individuals’ capacity to gain and
sustain employment

EDUCATION AND YOUNG PEOPLE

Helping young people
to build successful
working lives

WORKPLACE AND EMPLOYEES

Building a diverse and engaged workforce

ENTERPRISE AND CULTURE

Positively supporting entrepreneurship in
areas of greatest need

ENVIRONMENTAL SUSTAINABILITY

Managing
environmental
impact

MARKETPLACE BEHAVIOUR

Integrating responsible behaviour throughout business operations

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011

Looking ahead
to 2012
The Prince’s message

“Through the Seeing is Believing programme you can visit and listen, and then act. As the country goes through some of the toughest economic times it has known, we cannot look back, only forward.

And it is on today’s young people and today’s deprived communities that we must turn the spotlight.

There is no organisation in this country better able to do this than Business in the Community.”

Click here to read HRH The Prince of Wales’ official letter.

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Programme

overview
View quote

View BITC Leadership Survey 2011

“As a Chief Executive of a large company, I spent a lot of time pinned to my desk. But whenever I have participated in, or led, a Seeing is Believing visit, I get a stark reminder of the impact responsible and energetic businesses can have on communities in which we live and work; successful companies need to use their success to improve the lives of those who are touched by them – that is ‘sustainable’ business.”
John Varley
HRH Ambassador 2011

For business leaders, first-hand experience, learning from peers and working with external NGOs or stakeholders, are most likely to bring home the value of responsibility.
BITC Leadership Survey
November 2011

The Prince’s Seeing is Believing closes the gap between the boardroom and the community.

The Prince's Seeing is Believing was established in 1990 from a simple but powerful idea: to help business leaders see for themselves what difference responsible business can make.

The programme offers visits using first-hand experience as a tool to help decision makers understand and address the most complex social and environmental issues.

22years

8000alumini
The programme is endorsed by HRH The Prince of Wales and led by top business leaders. It creates momentum for action at national and regional level on the issues of:

Employment

Education and Young People

Workplace and Employees

Enterprise and Culture

Environmental Sustainability

Marketplace Behaviour

33visits in 2011

411
business leader participants
Our visits are endorsed by HRH The Prince of Wales, led by
renowned business leaders and developed with experts on:

Environmental Sustainability

Marketplace Behaviour

Workplace and Employees

Education and Young People

Employment

Enterprise & Renewal
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BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Leading by example in 2011
A year of leadership on national and regional business action

Click for an overview of 2011 visits

EMPLOYMENT

Alliance Boots on the employment of (ex) offenders

Working with prisons in East of England

Addressing unemployment in the North West

Supporting (ex) offenders in the North East

Improving employability in the South East

WORKPLACE AND EMPLOYEES

Prudential UK promotes employee volunteering in the UK

Visa Europe on employee volunteering

Zurich Insurance Plc on emotional resilience

Costain Group on tackling the skills gap

ENVIRONMENTAL SUSTAINABILITY

GlaxoSmithKline on sustainable transport

Tackling climate change in Wales

Alternative energies in the South West

EDUCATION AND YOUNG PEOPLE

Shire Pharmaceuticals Group Plc on supporting young Care leavers

Prudential PLC promotes Mosaic

Siemens PLC raises aspirations for STEM careers

ENTERPRISE AND CULTURE

Alliance Boots supports UK High Streets

Yorkshire Bank on supporting the Yorkshire and Humber economy

MARKETPLACE BEHAVIOUR

Barclays Bank Plc on financial inclusion
Click here to see the full list of 2011 visit leaders and alumni

All job titles and names were correct at the time of the visits
BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Employment

2011 Achievements

Inclusive employment – Alliance Boots initiated conversations with HR directors from both the wholesale and retail parts of the company to look at how to create pathways to employment for (ex) offenders. While the company has an open recruitment policy that welcomes applications from all groups, this new commitment seeks to level the playing field for applicants with unspent criminal convictions.

2011 Achievements
Inclusive employment – A Work Inclusion business steering group has been set up in the North West to develop employment support for and individuals facing multiple barriers to work, such as young people in care.

2011 Achievements
Inclusive employment – 7 Right Step employer forums have been set up in the East of England counting over 100 employers to date, linked to the prisons and probation trusts in Cambridgeshire, Essex, Bedfordshire, Suffolk, Norfolk and Hertfordshire.

2011 Achievements
Inclusive employment – A 14 week employability programme has been launched in the North East, for young offenders in the last 16 weeks before release.

2011 Achievements
Inclusive employment – Set up of a business Collaborative Hub in the South East to focus resources into projects and community partnerships, to have the maximum impact in addressing issues of employability and skills in the South East.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for everyone, particularly those with significant barriers to overcome, to receive support from business to build the skills and confidence to gain and sustain employment.

Business leaders learn how business can best work with local prisons to support offenders back into society at HM Prison Littlehey, Cambridgeshire.

Andrew Hopper, Relationship Director, Lloyds TSB Corporate, learns about how business can help reduce the re-offending rate in the North East through employment.

Inmates serve lunch to business leaders at The Clink, HM Prison High Down, Sutton, the first prison restaurant training and employing prisoners.

“We have been very impressed by the open-minded attitude shown by the businesses represented on the visit we hosted and their willingness to continue to engage with us after the visit itself.”
James Greenshields
Chief Executive
Media for Development

View quote

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Education and young people

2011 Achievements

Supporting young people in Care – Businesses including Halfords, Enterprise-Rent-A-Car and Leo Burnett are exploring individual and collaborative business intervention to support the 6,500 young people leaving Care every year in the UK.

2011 Achievements
Supporting disadvantaged young people – A Seeing is Believing visit has led to a series of exciting days out to the Houses of Parliament for students participating in Mosaic programmes which support disadvantaged young people in the UK.

2011 Achievements
Siemens, Shanks Waste Management Ltd, Carillion Facilities Management and Viridor are supporting a unique engineering club at Little Ilford Comprehensive School, London, from financial donations to in kind support and advice to scale up the project.

2011 Achievements
Zurich Insurance plc’s CEO, Stephen Lewis, is now a patron of the children charity Place2Be, which supports young children in primary schools with building emotional resilience from an early age.

2011 Achievements
Ernst & Young, DLA Piper and Credit Suisse have offered to find volunteers for Mosaic mentoring programme to help linking young people with positive role models.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for every young person, particularly those facing social disadvantage, to receive support from business to build successful lives.

Angus Russell, Chief Executive Officer, Shire Pharmaceuticals Group plc, talks to a young person at the charity Catch 22 which provides support to young people in difficulty.

Business leaders meet students benefiting from the Mosaic programme at a school in Woking, Surrey; Mosaic creates opportunities for young people of all backgrounds growing up in the UK’s most deprived communities.

Camila Batmanghelidjh, leader of the charity Kids Company, talks to delegates about the issues faced by young people on the margin of society and how business can help.

Business leaders at The Prince’s Trust’s Working for Wellbeing project and The Place2Be, a school-based counselling service, dedicated to improving the emotional wellbeing of children, their families and the whole school community.

“Tidjane’s leadership of the visits showcasing Mosaic’s work to over 75 business leaders up and down the country, has been inspirational. Seeing is Believing visits can have a great impact on all of those involved. I have been privileged to lead two such visits. This year’s visits have made a significant contribution to the future of Mosaic, meaning we can help yet more young people to fulfil their positive potential.”
HRH Princess Badiya bint El Hassan
Mosaic Chairman

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Workplace and employees

2011 Achievements

Emotional Resilience – Land Registry is undertaking an organisational self-assessment using the HSE (Health and Safety Executive) stress management standards.
2011 Achievements
Emotional Resilience – PKF UK incorporated wellbeing into training courses, including one for a group of the firm’s partners. Awareness of the issues is being raised internally and the ambition for 2012 is to expand involvement to all of the PKF offices.

2011 Achievements
Emotional Resilience – Zurich Insurance Plc is now using BITC's Managing Emotional Wellbeing tool, an employee and management guide on managing work pressure.

2011 Achievements
Talent and Skills – Costain has undertaken further actions to inspire, train and develop a STEM skilled workforce for the company and the wider business community, including: becoming a patron of The Prince’s Trust, promoting apprenticeships and work experience, reviewing its graduate programme.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for a diverse, skilled and healthy workforce who volunteers, with business setting particular public targets on diversity, fair play, productivity and wellbeing.

Bob Grove, joint Chief Executive, Centre for Mental Health and Louise Aston, Workwell Campaign Director, Business in the Community, talk about the links between employee wellbeing and engagement during a visit led by Zurich Insurance Plc in May 2011.

Businesses meet staff and young people participating in The Prince’s Trust Team Programme, which helps unemployed young people into work, education or training.

Businesses learn about STEMNET at St Joseph RC school, North London. The charity creates opportunities to inspire young people in Science, Technology, Engineering and Mathematics (STEM), enabling them to develop their skills, widen their choices and support the UK’s future competitiveness.

Business delegates race real size race cars built by Little Ilford Comprehensive school’s Young Engineers club, London, Newham. The charity Greenpower who provided the school with the starting kit for their cars aims to inspire young people to become engineers.

"As a Chief Executive of a large company, I spent a lot of time pinned to my desk. But whenever I have participated in, or led, a Seeing is Believing visit, I get a stark reminder of the impact responsible and energetic businesses can have on communities in which we live and work; Successful companies need to use their success to improve the lives of those who are touched by them - that is 'sustainable' business."
John Crackett
Managing Director of Distribution
E.ON UK

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Enterprise and culture

2011 Achievements
Rescuing High Streets – Starbucks now has a network of 70 “Community Advocates”, community engagement guidelines and is working on improving knowledge sharing to embed and celebrate good practice.

2011 Achievements
Rescuing High Streets – Alliance Boots is in the process of writing a Community Engagement Guide for store managers which will be launched publicly in April next year. Community engagement will also become part of the company’s performance management.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for every business to support the creation and growth of enterprise and the arts, with a focus on areas of greatest need, in order to reduce social deprivation and stimulate economic growth.

Businesses visited the Maidstone Town Centre Partnership, an example of a good, active town centre partnership, funded by the local private sector with engaged Store and Branch Managers representing a number of well known brands.

The Big Issue in the North, 65% of Big Issue vendors in the North of England have never begged and 97% of those who have committed crime say they have offended less since they have been selling the magazine.

"As a Chief Executive of a large company, I spent a lot of time pinned to my desk. But whenever I have participated in, or led, a Seeing is Believing visit, I get a stark reminder of the impact responsible and energetic businesses can have on communities in which we live and work; Successful companies need to use their success to improve the lives of those who are touched by them - that is 'sustainable' business."
John Crackett
Managing Director of Distribution
E.ON UK

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Environmental sustainability

2011 Achievements

Kaplan Altior has introduced a sustainable travel policy and of the 27 staff working in the Cardiff Kaplan Altior office, 24 of them travel to work in the morning by cycling, catching a bus or a train or walking into work.

2011 Achievements
Tata Steel requested a meeting with Wales’s largest energy users to discuss how they are meeting the challenge of tackling climate change. BITC facilitated a session on the 20th May 2011 at Tata Steel as part of its wider Mayday Summit.

2011 Achievements
University of Newport developed a significant focus on energy reduction at its sites and in the process, obtained ISO 14001.

2011 Achievements
Good Relations’ parent company Chime Communications has removed bottled water from its meeting rooms and saved the manufacture and disposal to landfill of 32,000 glass bottles a year. They have also reduced their costs by £55,000.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for every business to recognise their overall impact on the environment and for their operations and behaviours to be sustainable.

Kew Garden is one of the world’s leading powerhouses in plant diversity science and a major visitor attraction with around 1.5 million visitors each year. The Breathing Plant Programme is Kew’s 10 year action plan which guides Kew’s work to help the planet, and everything that lives on it, to breathe a little more easily.

Delegates travel by "greentomatocars". With a focus on service innovation and sustainability, this London’s green private hire service has been able to work out how to diversify their fleet without sacrificing their environmental ethos.

"As a Chief Executive of a large company, I spent a lot of time pinned to my desk. But whenever I have participated in, or led, a Seeing is Believing visit, I get a stark reminder of the impact responsible and energetic businesses can have on communities in which we live and work; Successful companies need to use their success to improve the lives of those who are touched by them - that is 'sustainable' business."
John Crackett
Managing Director of Distribution
E.ON UK

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Marketplace behaviour

2011 Achievements

Financial exclusion – Business leaders are looking at how they can support a ‘Financially Inclusive Tower Hamlets’. This initial work will be used as testing ground to develop scalable solutions and replicate them nationally.

2012 Achievements
Rescuing High Streets – Alliance Boots is looking at ways to engage with local communities where it is based. The company is in the process of writing a Community Engagement Guide for store managers which will be launched in April next year. Community engagement will also become part of the company’s performance management either formally or through self assessment.

2012 Achievements
Rescuing High Streets – Starbucks is exploring ways to incentivise local stores’ engagement in the community through recognition systems within the organisation. Starbucks now has community engagement guidelines which has been adopted by its network of 70 “Community Advocates” and is working on improving knowledge sharing to embed and celebrate good practice.

Click to see examples of achievements

The Prince’s Seeing is Believing supports BITC’s goal for every business to integrate responsible business behaviours throughout their business operations.

Business leaders visit Toynbee Hall as part of a visit on Financial Exclusion and how it affects the local residents in Tower Hamlets. Toynbee Hall is an innovative multi-purpose social welfare charity working to eradicate poverty and disadvantage in Tower Hamlets, London.

Residents at Wech (Walterton and Elgin Community Homes) use various social enterprise projects to fight crime through a local market, community events, a café and recently started working on the Maida Hill Place – transforming a derelict restaurant into a positive community hub for different activities.

"As a Chief Executive of a large company, I spent a lot of time pinned to my desk. But whenever I have participated in, or led, a Seeing is Believing visit, I get a stark reminder of the impact responsible and energetic businesses can have on communities in which we live and work; Successful companies need to use their success to improve the lives of those who are touched by them - that is 'sustainable' business."
John Crackett
Managing Director of Distribution
E.ON UK

THIS YEAR WE VISITED...
Click on the boxes to view examples of places we visited

2011
VISITS

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011
Looking ahead

to 2012

Come on a visit in 2012...

Click here to view and book on a Seeing is Believing visit.

Or for more information, contact
us on 0207 566 6629 or at
sib@bitc.org.uk

Click here to view our programme
of visits for 2012

BITC.ORG.UK/SIB | THE PRINCE´S SEEING IS BELIEVING 2011All statistics sources are available from Business in the Community
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